Are Your Trademarks at Risk? Preparing for 2026 Deadline
When the UK formally left the European Union on 1 January 2021, all registered EU Trade Marks (EUTMs) were automatically cloned into equivalent UK registrations – approximately 2 million entries onto the UKIPO register. This mechanism ensured continuity of protection for brand owners without the need for re-filing or additional cost. To soften the impact of Brexit, a transitional period of five years was introduced, allowing rights holders to rely on use of their mark anywhere in the EU to demonstrate genuine use of the corresponding UK registration. As this transitional period draws to a close on 1 January 2026, brand owners must now assess whether their UK trademarks are adequately protected, and whether they can withstand scrutiny based on non-use. The Importance of Genuine……